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The History Of Cola
The Influence
In 1901, Mr. Columbus Roberts opened the first Coca-Cola bottling plant in Columbus, Georgia. A young pharmacist, Claude A. Hatcher, opened the Hatcher Grocery Company of Columbus the same year. In 1905, Hatcher developed his own line of flavored soft drinks, including a ginger ale he called, Royal Crown Ginger Ale.
A common practice of the time had been small grocers delivering cases of Coca-Cola to customers, free of charge. Higher delivery volumes led Claude Hatcher to request commission from Mr. Roberts to cover costs and loss of room on their delivery wagons. Roberts refused and gave the distribution rights to another grocer. In response, the Hatcher family opened their own bottling company in 1908, called the Union Bottling Company.
The company produced Royal Crown Ginger Ale and Chero-Cola. Due to the overwhelming success of their cola, the Hatchers renamed the company the Chero-Cola Company in 1912 and closed their grocery business to focus on flavored soft drinks. A line of fruity flavors was added in 1924 under the name Nehi. 1933 would mark Claude Hatcher’s passing and the end of his original cola. Rufus Kamm, one of the company’s chemists, reformulated the beverage, which was given the name Royal Crown Cola.
In 1937, a young chemist by the name of W. T. Miller was hired by Claude A. Hatcher for beverage formulation. 52 years later, Miller founded Beverage Research Center of Columbus, Georgia.
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